Wednesday, September 29, 2010

Why do you need a blog?


Today’s technologically savvy readers will Google you before they buy your book. They want to find you online and get a sense of you and your writing style first. If done well, a blog can close the sale for you.

A blog is a marketing tool. Never forget that. It connects you with your readers. If a reader likes your blog and your personality, they are more likely to purchase your books.

As an author, it is critical that you include complete information on each of your titles— cover image, release date, publisher information, ISBN number, links to where it can be purchased online, and excerpts. We will teach you how to do that in a future post.

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