In addition to book information and straightforward marketing and promotion, visitors to your blog will also want to get a sense of who you are—both as a writer and as a person.
- Who are you?
- What do you like?
- What are your hobbies?
- What causes are important to you?
- What are you reading?
- Where are you traveling?
- Where are you in your writing journey?
- How did you get published?
- What’s coming next?
These are all things you can post about on your blog.
As an author, you have two main groups of visitors to your blog: readers and writers. Include a mix of posts that will be of interest to both groups.
One last word on blogging: Think about what you post before you post it. Your image as a professional writer is priceless. Once something hits the internet, it’s out there forever and you can’t call it back. Make sure that the topics you post about and the attitudes you display reflect the image you want to portray.
It shouldn’t need saying here (but it does)—always, always check your spelling and grammar!
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