This depends on you. It needs to take enough of your time to be an effective marketing tool, but not so much time that it interferes with new writing projects or other forms of promotion.
A good blog needs, at minimum, a weekly post; three to five posts a week is recommended. A blog needs regular, quality content to capture readers and keep them coming back.
Posts don’t need to be long or complex—in fact, short and simple is better for most readers. We’ll go over some ideas and suggestions later, but a rule of thumb is that it should take no more than 30 minutes for you to write a post. If it takes you more than that, you’re making it too hard.
Many authors will write an entire week of posts at one sitting and then set them up to auto-post on specific dates. (Yes, we'll teach you how to do this.)
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